Credit Unions
A values-driven sales process customized for Credit Unions
In order to respond to the needs of this rapidly changing market, the Integrity Selling: The Member Advantage® course has been customized for today’s changing Credit Union market.
Grounded in a Statement of Values and Ethics, the Integrity Selling: The Member Advantage® curriculum embodies the following:
- Learning dynamics that influence attitudes and beliefs about selling
- A member needs-focused selling system — AID,Inc.®
- How to identify and sell different Behavior Styles®
- An seven-week follow-up course with accountability for application
- Principles-based content — easily accepted and applied by all CU employees
- A corresponding coaching course for Managers and Supervisors
Integrity Selling: The Member Advantage® is typically conducted by your in-house facilitators, with strong management involvement and supportive coaching throughout the process. Integrity trainers are available upon request.
- Click here to read more aboutIntegrity Selling: The Member Advantage®
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Testimonial
“Because of Integrity Selling, I’ve not only increased my membership base but, for the first time, I approach all sales opportunities with confidence. No longer do I 'sell'. I listen and serve the needs of my members and their employees.”—Jim Craft, Director of Lending – Oregon Community Credit Union